Alston Elliot and SIXTY Collaborate on Next Generation Cricket Product
Alston Elliot and Sixty today announced that they will combine their unique sports graphics expertise to provide Sixty’s interactive clickable on-air graphics solution, Ease Live, for immersive, televised cricket viewing. The Ease Live cricket product will provide cricket fans with access to multiple layers of stats, replays, highlights and more, in multiple languages, and will make broadcast and OTT sports services even more engaging for the viewer at home.
“Sixty and Alston Elliot are initially investing in interactive graphics solutions that will take the broadcast and OTT cricket experience to the next level for the end user,” says Nick Baily, CEO, Alston Elliot.
“We are really excited to be working with Sixty to bring interactive graphics capabilities to cricket fans. This will also enable broadcasters to keep ahead of innovation and let them serve their customers with solutions that provide more flexibility and more freedom to enhance and customise their TV experience”, concluded Baily.
Ease Live can be used by any broadcast system and online video platform, unifying the linear and online TV experience with a consistent brand and design, whilst enabling on-air graphics to come to life in the hands of the audience.
“With sports rights becoming an ever greater investment for broadcasters and video platforms, it is now even more important that operators can make the most of the live sports experience. This is exactly what the Alston Elliot and Sixty collaboration will achieve for cricket,” commented Kjetil Horneland, CEO, Sixty.
Alston Elliot is recognised as the world’s leading provider of cricket data and television graphics solutions. It has an ongoing presence at every high-profile cricket event throughout the globe, from the Ashes, to the IPL, to every ICC-sanctioned event.